Our Story
2021 - Olivia founded D. Louise, channelling her extensive knowledge and passion for jewellery, which she acquired from her previous work in the industry, into a thriving business.
2022 - With an instant product and market fit, the business utilised a strong e-commerce climate to grow and attract a new customer base.
2023 - The brand achieved remarkable success and growth, attracting outside investment. Steve Hewitt personally invested in the brand after recognising its potential.
D. Louise marks one of Steve's first investments since he stepped down as the CEO of the UK unicorn brand, Gymshark.
Our Community
Our community is at the heart of everything we do. All our collections and events are inspired by you. We always welcome feedback, so please don't hesitate to reach out to us.
Sustainability
Sustainability is important to us. All our packaging is plastic-free, and we are transitioning to recycled materials. Our promise to you is that by the end of 2024, all our jewellery will be sourced from recycled materials.
Meet Our Founder
Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Olivia's pursuit began when she identified a glaring gap in the jewellery market – the need for everyday pieces that wouldn't fade after a few wears - with this every piece comes with a lifetime guarantee against colour fading.
'Our mission is to be the global leader in creating beautiful jewellery at an accessible price that lasts a lifetime...'
Choose Simplicity
"We believe in the beauty of simplicity"
