Although D. Louise launched in 2021, for me the idea was born in 2017 after I sadly lost my mum, Deborah Louise, to cancer. I wanted to channel my passion and energy into doing something with this life that would keep me inspired, something that would keep my mum’s memory alive and I couldn’t be more proud of where we are today.
As someone who is obsessed with jewellery, I was frustrated that my every-day jewellery would tarnish after only a few wears, or turn my skin green if it got wet or I wore it to the gym.
At D. Louise we are passionate about creating beautiful, timeless jewellery that is high quality, long lasting, yet affordable. In fact, we are so confident in our jewellery that every single item comes with a lifetime guarantee against colour fading.
Your support means the world to us, so please tag us @D.Louise on Instagram when you wear your pieces! If you need any assistance with your order please do not hesitate to contact us at email@example.com. Our team is always happy to help you, and we love hearing from you.
How does it work?
After researching long lasting metals, we found that stainless steel jewellery ticked all of the boxes. Unlike lots of other materials commonly used in jewellery, every piece from D. Louise uses 361L stainless steel, which is a highly durable, recyclable metal. Its properties mean that it does not oxidise or rust, is hypoallergenic, doesn’t scratch easily and will not tarnish.
Pieces from D. Louise go through our LifeGuard™ coating process. This new, advanced way of coating is 10 times stronger than gold plating, is environmentally friendly and uses a vacuum coating process, resulting in an extremely durable finish. Any plated jewellery will tarnish sooner or later. Our Jewellery will not. This coating is what makes our pieces Lifeproof. Swim, sweat and spray your favourite perfume with confidence. Your D. Louise jewellery is ready for it all and the colour won't fade.
We ensure that sustainability is not only ingrained into the product itself but is central to the brand. All packaging is FSC® certified, recyclable and plastic free and we partner with Greenspark to offset our carbon, remove plastic from the oceans and plant a tree with every order you place. Thank you.